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# Netflix's Plunge: The 4-Fold Drop Since Its Peak at 690

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Understanding the Netflix Decline

Netflix's share price has been on a downward trajectory for the past six months, culminating in a significant drop from its peak of 690 to just 166. This represents nearly a 75% decline within a seven-month timeframe, which many would characterize as a major crash. So, what does this mean for Netflix as an investment opportunity? Let's delve into the company's fundamentals and explore the reasons behind this decline.

The Core Business Model

Netflix operates a straightforward business model as a global leader in video streaming. It produces and distributes original content while also licensing shows and movies from other studios. Renowned for its quality offerings, Netflix tailors viewing experiences through personalized libraries and recommendations powered by machine learning. Additionally, the company continues to provide its DVD rental service in the United States.

However, aggregated customer feedback reveals a lack of enthusiasm, with many users expressing dissatisfaction with the increasing subscription costs. International subscribers often voice concerns about limited content, while U.S. customers are generally more content with the offerings yet share worries over rising fees.

Management and Workplace Culture

While Netflix is celebrated for its generous employee benefits, many staff members critique the management practices. Although innovative, the management's approach to human resources has been labeled as lacking. Employees often report a poor work-life balance and a pervasive fear of failure, which some attribute to CEO Reed Hastings' engineering background. Despite these issues, workplace conditions at Netflix appear to be gradually improving.

Financial Overview (2021)

Netflix boasts a robust profit margin, returning approximately 20 cents per dollar in operating earnings to shareholders, resulting in a 20% operating profit margin. Although the company carries a significant debt load, with a debt-to-equity ratio of around 1—down from 1.5 last year—its cash flows are sufficient to manage this debt, particularly since it does not distribute dividends. This retention of earnings indicates efficient use of profits, even as depreciation and amortization costs surpass investments in property, plant, and equipment.

Assessing Company Value

Netflix has historically diluted its shares annually but has recently engaged in share buybacks, albeit at peak prices. This move reflects a management strategy focused on enhancing shareholder value, even while continuing to raise capital, which may seem contradictory.

With this analysis in mind, one may wonder: why has Netflix's stock plummeted? Despite its profitability and healthy margins, a decline in customer revenues could be a contributing factor, particularly from an institutional investment standpoint.

From the retail investor's perspective, the decline may stem from a post-pandemic environment where the expectation for Netflix to sustain high earnings is wavering. Nonetheless, an examination of non-IFRS metrics reveals consistent growth in viewership even prior to the pandemic. Although the latest quarter fell short of anticipated sign-ups, it doesn’t necessarily predict a prolonged downturn; however, recent customer reviews and intensified competition suggest a reluctance among consumers to remain loyal.

In conclusion, does this negative outlook imply that Netflix is a failing enterprise? Not necessarily. The company remains profitable, but it appears that investors are seeking larger profit margins than Netflix can currently provide. As such, while Netflix is likely to continue operating profitably, it may not meet the high expectations of its investors.

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